🇯🇵Japanese Source WordCode: JA

提灯記事

Pronunciation / Transliteration: chōchin kiji

🇬🇧 Direct English Meaning:
Marchetta/mɑːrˈkɛtə/
nounCEFR C2 (Proficient)Top #14500 frequency
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🇯🇵 Example Sentence in Japanese:

"新製品に関するその雑誌の記事は完全に提灯記事だった。"

Comprehensive Definitions & Senses

2 senses
As noun
  1. 1

    A paid or sponsored media mention, review, or article disguised as objective journalism.

    "The tech blog's glowing review of the new smartphone turned out to be nothing more than a blatant marchetta."
  2. 2

    In political or artistic circles, a favor or performance executed strictly for money rather than merit.

    "He only agreed to play at the corporate gala because it was a lucrative marchetta."

Thesaurus & Semantic Spectrum

Antonyms & Contrasting Words (1)

Linguistic Origin & Historical Etymology

Derived from Italian slang, 'marchetta' originally referred to a petty transaction or hustle, eventually evolving in Portuguese and Italian contexts (often phonetically rendered as 'marchaleta' or similar in regional dialects) to denote a small-time gig, side job, or commercial favor. The root connects to historical notions of marketing and small market transactions.

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