Definition, Meaning & Synonyms

advertorial

Noun

ad-vur-TOR-ee-uhl

Definition

A blend of an advertisement and editorial content that promotes a product or service, but is presented in a manner similar to regular news or articles.

Examples

The magazine included an advertorial featuring the latest smartphone technology.
Many websites use advertorials to promote their brands while providing helpful tips and information.

Meaning

Advertorials are designed to provide information about a product or service while also engaging readers, blurring the lines between advertising and editorial content.