Definition, Meaning & Synonyms
payola
noun
/peɪˈoʊlə/
Definition
Payola refers to the illegal practice of paying broadcasters or other influential figures to promote or feature a specific song or product without disclosing that payment.
Examples
- Many artists have accused record labels of engaging in payola to get their songs played on the radio.
- The federal investigation uncovered a payola scheme involving several well-known DJs.
- Payola can distort fair competition in the music industry.
Meaning
It involves financial incentives given in exchange for favorable treatment in media, often circumventing the ethical norms of transparency.
Synonyms
- bribery
- kickback
- incentive
- corruption