Proximity in journalism refers to the geographic or emotional closeness of an event or story to the audience. It plays a crucial role in determining how relevant a story is to readers, viewers, or listeners. The concept is rooted in the idea that people are generally more interested in news that affects them directly or involves their community.
For instance, a local incident such as a car accident in a neighborhood might receive more coverage and attention than a similar accident occurring far away. This is because local stories have a direct impact on the community members and can evoke a stronger emotional response.
In addition to physical distance, proximity can also refer to how relatable a story is to the audience. For example, a story about economic issues may resonate more if it highlights the struggles of individuals in the same community. By focusing on proximity, journalists help ensure that the news remains relevant and engaging for their audience.