Definition, Meaning & Synonyms

subvertical

Noun

/sʌbˈvɜːrtɪkəl/

Definition

A subvertical refers to a narrower segment or category within a larger vertical market.

Examples

The software company focused on subverticals like healthcare and finance to cater to specific client needs.
Marketing agencies often identify subverticals to better address the unique demands of different industries.
Investors are increasingly interested in subverticals that show potential for growth within established sectors.

Meaning

In business and marketing, subverticals help define specialized areas within a broader industry, allowing for more targeted strategies and understanding of niche markets.