🇩🇪German Source WordCode: DE

Kundenakquise

Pronunciation / Transliteration: ˈkʊndn̩ˌʔakviːzə

🇬🇧 Direct English Meaning:
Customer acquisition/ˈkʌs.tə.mər ˌæk.wɪˈzɪʃ.ən/
nounCEFR C1 (Advanced)Top #4500 frequency
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🇩🇪 Example Sentence in German:

"Eine erfolgreiche Kundenakquise erfordert eine klare Strategie."

Comprehensive Definitions & Senses

2 senses
As noun
  1. 1

    The process of bringing new consumers or clients into a business.

    "Effective customer acquisition is vital for the long-term growth of any startup."
  2. 2

    The total cost or specific strategies associated with gaining new buyers.

    "The marketing team lowered their customer acquisition cost through targeted social media campaigns."

Thesaurus & Semantic Spectrum

Linguistic Origin & Historical Etymology

The term combines 'customer', derived from Old French 'customier' and ultimately Latin 'consuetudo' (habit, custom), with 'acquisition', originating from the Latin 'acquisitio', from 'acquirere' (to acquire or obtain). It emerged in modern business and marketing terminology during the late 20th century with the rise of digital commerce and strategic growth metrics.

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