Hierarchical diffusion is a type of cultural diffusion where an idea or innovation spreads from a person or place of power to other people or places. This process often occurs through a hierarchy, such as from a king to his subjects or from a major city to surrounding towns.
An example of hierarchical diffusion is the spread of Christianity in Europe. Christianity initially spread from the Roman Emperor Constantine, who converted to Christianity and made it the official religion of the Roman Empire. From there, it spread to the nobility and then to the common people. The religion was adopted first by those in positions of power and then trickled down to the rest of the population.
Another example is the spread of fashion trends. Often, new fashion trends start in major fashion capitals like Paris or New York and are adopted by celebrities and influencers. These trends then spread to the general public as people emulate the styles of those they admire.
In both examples, the diffusion process follows a top-down approach, starting with those in higher positions of power or influence and then spreading to the broader population.