The statement is true.
Opportunities indeed have four essential qualities: they are rare, attractive, timely, and anchored in a product, service, or business that creates or adds value for its buyer or end user. Let’s break this down:
- Rare: Opportunities that are widely available tend to lose their appeal. A rare opportunity is often more valuable because it is harder to come by.
- Attractive: For an opportunity to be considered worth pursuing, it must look appealing. This means it should have the potential to bring benefits or rewards that outweigh the risks involved.
- Timely: Timing is crucial in seizing an opportunity. An opportunity can lose its relevance or value if it’s not acted upon in a timely manner.
- Anchored in Value: Finally, a true opportunity is grounded in a product or service that either creates or adds value for the buyer or end user. This means that the opportunity should ultimately improve the customer’s situation or solve a problem.
All these qualities together make an opportunity viable and worthwhile. Hence, the statement accurately describes the essential qualities of an opportunity.