English to English Dictionary

Brand-Dilution

The reduction in the perceived value or strength of a brand due to overextension or negative associations.

Brand-Erosion

The gradual loss of brand equity or value due to negative perceptions or competitive pressures.

Brand-Positioning

The process of positioning a brand in the minds of consumers relative to competitors.

Brand-Weakening

The process or effect of diminishing the strength, reputation, or market position of a brand.

Brand-enhancement

The process of improving the image, reputation, or value of a brand.

Brand-name

A name given by a maker to a product or range of products, especially a trademark.

Branded Product

A product that is marketed under a specific brand name, often associated with a certain level of quality or reputation.

Branding

The promotion of a particular product or company by means of advertising and distinctive design.

Branding Agency

A company that specializes in creating and managing brands.

Brandish

To wave or flourish something, especially a weapon, as a threat or in anger.

Brash

Impertinent or tactless; lacking in sensitivity or consideration.

Brassie

A formerly common wooden golf club with a brass soleplate, corresponding roughly to a modern number-two wood.