Definition, Meaning & Synonyms
branding
noun
/ˈbrændɪŋ/
Definition
The process of creating a unique name, image, or identity for a product or service in the minds of consumers.
Examples
- The company invested heavily in branding to improve its market presence.
- Good branding can increase customer loyalty and trust.
- Her expertise in branding helped several startups establish a solid identity.
Meaning
Branding involves designing and promoting a product’s image to differentiate it from other offerings in the market.
Synonyms
- Marketing
- Identity
- Labeling
- Positioning
- Brand identity
