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English Lexicon

Branding

/ˈbrændɪŋ/
nounCEFR B2 (Upper)Top #2850 frequency
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Comprehensive Definitions & Senses

1 sense
As noun
  1. 1

    The promotion of a particular product or company by means of advertising and distinctive design.

    "The company's new branding strategy helped increase sales significantly."
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Thesaurus & Semantic Spectrum

Linguistic Origin & Historical Etymology

Derived from the Old Norse word 'brandr', meaning 'to burn', referring to the practice of branding livestock with a hot iron to mark ownership. By the late 20th century, the term evolved in marketing to encompass the holistic process of establishing a unique name, image, and identity for a product or company in the consumer's mind.

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