Definition, Meaning & Synonyms

vanity-project

noun
/ˈvæn.ɪ.ti ˈprɒdʒ.ekt/
Definition
A project undertaken primarily for personal pleasure or to enhance one’s own image, rather than for practical or commercial benefits.
Examples
  • The movie he directed was considered a vanity project, showcasing his desire to be in the spotlight.
  • Many entrepreneurs start vanity projects, pouring money into them without a clear business plan.
  • Her fashion line was seen as a vanity project, driven more by her love for design than by market demand.
Meaning
A venture that is more about personal pride or satisfaction than about achieving tangible results or success in a traditional sense.
Synonyms
  • self-indulgent project
  • futile endeavor
  • self-serving initiative