Definition, Meaning & Synonyms
undercut
verb
/ˌʌndərˈkʌt/
Definition
To undermine or weaken something, often by offering a lower price or a competing option.
Examples
- The new supermarket undercut the prices of local stores.
- Many suppliers were undercutting each other to attract more customers.
- The company had to lower its prices to avoid being undercut by rivals.
Meaning
To offer goods or services at a lower price than a competitor, often to gain an advantage.
Synonyms
- undermine
- discount
- beat
- subvert
