Definition, Meaning & Synonyms

tent-pole

noun

/tɛnt poʊl/

Definition

A central or major factor that supports a larger framework or idea, often used in business or marketing to refer to a key product or event.

Examples

The blockbuster movie was the tent-pole release of the summer for the studio.
During the festival, the tent-pole event attracted the largest crowd.
In the marketing strategy, the new product was identified as a tent-pole item, crucial for sales.

Meaning

Tent-pole refers to something that is essential for supporting an entire structure, similar to how a tent requires poles to maintain its shape. In a broader context, it highlights key elements that uphold and drive a larger strategy or outcome.