Definition, Meaning & Synonyms

swag

noun, verb (informal)

/swæɡ/

Definition

Swag refers to stylish confidence or an air of coolness or charisma. It can also denote items, especially promotional gifts, that are handed out for free.

Examples

He walked into the room with such swag that everyone noticed.
The festival gave away tons of swag, including t-shirts and stickers.
She has a certain swag that sets her apart from the rest.

Meaning

The term is often used to describe someone’s demeanor or attitude that is effortlessly fashionable or self-assured. Additionally, it can refer to physical items that are given away at events to promote a brand.