Definition, Meaning & Synonyms
resale-price-maintenance
noun
/ˈriːseɪl praɪs meɪnˈteɪnəns/
Definition
Resale price maintenance refers to a practice where manufacturers or suppliers set a minimum price that retailers must adhere to when selling their products.
Examples
- The company implemented resale-price-maintenance to stabilize its product’s market value.
- Several retailers criticized the resale-price-maintenance practices that restricted their pricing strategies.
Meaning
It ensures that a product is not sold below a certain price, protecting brand value and retailer margins.
Synonyms
- Price fixing
- Minimum advertised price (MAP)
