Definition, Meaning & Synonyms

relaunch

verb

/ˌriːˈlɔːnʧ/

Definition

To launch something again, particularly a product or service.

Examples

The company decided to relaunch the beverage after receiving mixed reviews on its first release.
After updating the software, the team was ready to relaunch the application with enhanced features.
The marketing department planned a strategy to relaunch the brand to attract a younger audience.

Meaning

The act of introducing a product, service, or campaign once more after it has been previously launched, often with updates or improvements based on feedback and performance.