Definition, Meaning & Synonyms
push-pull
Noun
/pʊʃ pʊl/
Definition
A system or method that utilizes both pushing and pulling forces or strategies to achieve a result.
Examples
- The push-pull marketing strategy helped the brand reach a wider audience.
- In science, the push-pull mechanism explains how certain forces interact to create movement.
- Managers often use a push-pull approach in leading their teams to inspire motivation and productivity.
Meaning
Push-pull refers to a strategy that involves both pushing an idea or product toward a target audience while also pulling them in through engaging means.
Synonyms
- Dual approach
- Bidirectional strategy
- Mutual influence
