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English Lexicon

Pull-up banner

/ˈpʊl.ʌp ˌbæn.ər/
nounCEFR B2 (Upper)Top #14500 frequency
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Comprehensive Definitions & Senses

2 senses
As noun
  1. 1

    A portable display stand consisting of a flexible printed graphic that retracts into a base cassette when not in use.

    "The marketing team set up several pull-up banners around the exhibition booth."
  2. 2

    A retractable vertical sign used primarily for trade shows, presentations, and retail promotions.

    "Make sure the company logo is clearly visible at the top of the pull-up banner."
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Antonyms & Contrasting Words (1)

Linguistic Origin & Historical Etymology

The term combines the phrasal verb 'pull up' (derived from Middle English 'pullen' and Old English 'upp') with 'banner' (from Old French 'baner' and Late Latin 'bandum', meaning a cloth or flag). It emerged in the late 20th century within the marketing and events industry to describe portable, retractable display stands.

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