Definition, Meaning & Synonyms
puffery
noun
/ˈpʌfəri/
Definition
Puffery refers to exaggerated claims or statements that are subjective in nature and are used to promote something, often found in advertising.
Examples
- The advertisement was filled with puffery, claiming the product could make you a millionaire overnight.
- While the coffee shop advertised its brew as ‘the best in the world’, it was widely considered puffery by many of its customers.
Meaning
The practice of making promotional statements that are not meant to be taken literally, often to enhance the appeal of a product or service.
Synonyms
- Exaggeration
- Overstatement
- Hyperbole
- Magnification
