Definition, Meaning & Synonyms
prelaunch
noun
/priːˈlɔːn(t)ʃ/
Definition
The phase occurring before the official launch of a product or service, often involving marketing efforts and preparations.
Examples
- The prelaunch activities included market research and customer surveys.
- They used social media to create buzz during the prelaunch phase.
Meaning
Prelaunch refers to the activities and strategies used to promote and prepare for the introduction of a product or service to the market. This phase is crucial for generating interest and ensuring a successful launch.
Synonyms
- Preparation
- Pre-release
- Advance promotion
