Definition, Meaning & Synonyms

positioning

noun
/pəˈzɪʃənɪŋ/
Definition
The act of placing or arranging something in a particular position.
Examples
  • Effective positioning can help a brand stand out in a crowded market.
  • The company’s positioning strategy focuses on quality and customer service.
  • In the debate, her clever positioning secured her win.
Meaning
Positioning refers to the way a product, service, or idea is presented in relation to its competitors and its intended audience.
Synonyms
  • Placement
  • Arrangement
  • Location
  • Siting
  • Situating