Definition, Meaning & Synonyms
on-brand
Adjective
/ˈɒn brænd/
Definition
On-brand refers to actions, messages, or elements that are consistent with the established identity and image of a brand.
Examples
- The new advertising campaign is very on-brand, reflecting our company’s commitment to sustainability.
- Her outfit for the event was on-brand and perfectly matched the company’s color scheme.
Meaning
When something is on-brand, it aligns with the brand’s core values, visual identity, and overall messaging, enhancing its recognition and coherence.
Synonyms
- consistent
- aligned
- cohesive
- brand-friendly
