English Lexicon

Market Expansion

/ˈmɑːrkɪt ɪkˈspænʃən/
nounCEFR B2 (Upper)Top #1500 frequency
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2 senses
As noun
  1. 1

    The process of increasing the reach of a business into new markets or customer segments.

    "The company is focusing on market expansion to boost its sales in emerging economies."
  2. 2

    A strategy employed by businesses to grow their customer base and revenue by entering new geographical areas or demographic segments.

    "Market expansion often involves extensive research and investment in marketing."

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Linguistic Origin & Historical Etymology

The term 'market' originates from the Latin 'mercatus', meaning 'trade' or 'marketplace', while 'expansion' comes from the Latin 'expansio', meaning 'to spread out'. The combination reflects the growth of business activities into new areas or demographics, evolving significantly since the late 20th century with globalization.

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