English Lexicon

Market Positioning

/ˈmɑːrkɪt pəˈzɪʃənɪŋ/
nounCEFR B2 (Upper)Top #1500 frequency
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Comprehensive Definitions & Senses

2 senses
As noun
  1. 1

    The process of establishing a brand or product in the minds of consumers relative to competitors.

    "Effective market positioning can significantly enhance a brand's visibility and appeal."
  2. 2

    A strategy used to differentiate a product from others in the market.

    "The company's market positioning focused on sustainability and eco-friendliness."

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Antonyms & Contrasting Words (1)

Linguistic Origin & Historical Etymology

The term 'market positioning' combines 'market', derived from the Latin 'mercatus' meaning 'trade', and 'positioning', which comes from the Latin 'positio', meaning 'placing'. The phrase evolved in the late 20th century as businesses sought to define their products' place in consumer perception.

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10 Global Lexicons: How "Market Positioning" is said worldwide

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🇫🇷French → English

Positionnement de marché

Transliteration: pɔ.zi.sjɔ.nə də maʁ.ʃɛ

"Le positionnement de marché est crucial pour le succès d'une entreprise."

🇩🇪German → English

Markenpositionierung

Transliteration: ˈmaʁ.kən.po.zi.t͡si.o.nɪʁʊŋ

"Die Markenpositionierung ist entscheidend für den Markterfolg."

🇮🇹Italian → English

Posizionamento di mercato

Transliteration: po.zi.t͡sjo.naˈmen.to di merˈka.to

"Il posizionamento di mercato è fondamentale per la strategia aziendale."

🇪🇸Spanish → English

Posicionamiento de mercado

Transliteration: posiθjonaˈmento ðe maɾˈkaðo

"El posicionamiento de mercado es clave para el éxito de un producto."

🇵🇹Portuguese → English

Posicionamento de mercado

Transliteration: po.zi.si.oˈna.mẽ.tu dʒi meʁˈka.du

"O posicionamento de mercado é essencial para o sucesso de uma marca."

🇮🇳Hindi → English

बाजार स्थिति निर्धारण

Transliteration: bāzār sthiti nirdhāraṇ

"बाजार स्थिति निर्धारण किसी उत्पाद की सफलता के लिए महत्वपूर्ण है।"

🇨🇳Chinese → English

市场定位

Transliteration: shìchǎng dìngwèi

"市场定位对产品的成功至关重要。"

🇰🇷Korean → English

시장 포지셔닝

Transliteration: sijang pojiyeoning

"시장 포지셔닝은 제품의 성공에 매우 중요합니다."

🇯🇵Japanese → English

市場ポジショニング

Transliteration: shijō pojishoningu

"市場ポジショニングは製品の成功に不可欠です。"

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