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English Lexicon

Low-hanging fruit

/ˌloʊˌhæŋ.ɪŋ ˈfruːt/
nounCEFR B2 (Upper)Top #4500 frequency
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Comprehensive Definitions & Senses

2 senses
As noun
  1. 1

    Targets or goals that are easily achieved and successfully reached with minimum effort.

    "The sales team decided to focus on the low-hanging fruit before tackling larger, more difficult accounts."
  2. 2

    The most accessible resources or readily available opportunities in a given situation.

    "Improving our website's loading speed is low-hanging fruit for boosting user engagement."
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Thesaurus & Semantic Spectrum

Antonyms & Contrasting Words (1)

Linguistic Origin & Historical Etymology

Originating from literal fruit harvesting, where the easiest fruit to pick hangs near the bottom of the tree branches. The metaphorical business and general usage emerged in the late 20th century to describe easily obtainable goals or quick wins.

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