Definition, Meaning & Synonyms
logos
noun
/ˈloʊɡɒs/
Definition
Logos is a Greek word that means ‘word’, ‘reason’, or ‘principle’.
Examples
- In his speeches, he effectively employed logos to support his arguments.
- The logos of a company can often be seen in its branding and marketing materials.
- Philosophers like Heraclitus highlighted the importance of logos in understanding the universe.
Meaning
In philosophy, logos refers to an appeal to logic and reason, often used in rhetoric to persuade an audience. It embodies clarity, order, and coherence of thought.
Synonyms
- reason
- logic
- argument
- rationale
