Definition, Meaning & Synonyms

leaflet-drop

Noun

/ˈliːf.lɪt drɒp/

Definition

The distribution of printed promotional materials, such as flyers or brochures, by dropping them in designated areas, often from a height or during a specific campaign.

Examples

The company organized a leaflet-drop to promote their new product line.
During the campaign, volunteers participated in a leaflet-drop across the city.
She found the leaflet-drop approach to be more effective than door-to-door canvassing.

Meaning

Leaflet-drop refers to the act of disseminating informational or advertising literature in a targeted manner, usually to reach a wide audience efficiently.