Definition, Meaning & Synonyms
launch-party
noun
lônch-pär-tē
Definition
A launch party is a celebratory event held to promote the introduction of a new product or service.
Examples
- We had an amazing launch party for the new smartphone, and everyone loved it.
- The launch party for the book attracted many fans and media outlets.
Meaning
The event serves to create buzz and excitement, often allowing potential customers, clients, or the public to engage with the new offering.
Synonyms
- release party
- introduction event
- unveiling