Definition, Meaning & Synonyms
launch-party
noun
lônch-pär-tē
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Definition
A launch party is a celebratory event held to promote the introduction of a new product or service.
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Examples
- We had an amazing launch party for the new smartphone, and everyone loved it.
- The launch party for the book attracted many fans and media outlets.
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Meaning
The event serves to create buzz and excitement, often allowing potential customers, clients, or the public to engage with the new offering.
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Synonyms
- release party
- introduction event
- unveiling