Definition, Meaning & Synonyms

hard-launch

noun

/hɑrd lɔːnʧ/

Definition

A hard-launch is the official release of a product or service after a period of pre-launch activities, during which it is tested, developed, or refined.

Examples

The company decided to go with a hard-launch for their new mobile app to create more buzz.
After months of development, the hard-launch of the game was finally announced.
They had a successful hard-launch event that attracted a lot of media attention.

Meaning

This term is often used in tech and marketing to describe a point in time when a product is made available to the public with full marketing efforts after being tested internally or in a soft-launch phase.