English Lexicon

Go-To-Market-Strategy

/ˈɡoʊ tə ˈmɑːrkɪt ˈstrætədʒi/
nounCEFR C1 (Advanced)Top #15000 frequency
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Comprehensive Definitions & Senses

2 senses
As noun
  1. 1

    A plan or approach that outlines how a company will sell its products or services to customers.

    "The startup developed a comprehensive go-to-market strategy to ensure a successful product launch."
  2. 2

    The specific tactics and actions a business will take to reach its target market and achieve competitive advantage.

    "Her role involved refining the go-to-market strategy to better align with customer needs."

Thesaurus & Semantic Spectrum

Antonyms & Contrasting Words (1)

Linguistic Origin & Historical Etymology

The term 'go-to-market strategy' combines 'go-to-market', which emerged in the late 20th century as businesses began to focus on strategic approaches to market entry, and 'strategy', derived from the Greek 'strategia', meaning 'generalship' or 'the art of war'. Over time, it evolved to encompass broader business tactics for launching products or services.

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10 Global Lexicons: How "Go-To-Market-Strategy" is said worldwide

Click any language below to open its dedicated Language to English dictionary page with native script & transliteration

🇫🇷French → English

stratégie de mise sur le marché

Transliteration: stratégie de mise sur le marché

"L'entreprise a élaboré une stratégie de mise sur le marché pour son nouveau produit."

🇩🇪German → English

Markteinführungsstrategie

Transliteration: Markteinführungsstrategie

"Die Firma hat eine Markteinführungsstrategie für ihr neues Produkt entwickelt."

🇮🇹Italian → English

strategia di go-to-market

Transliteration: strategia di go-to-market

"L'azienda ha creato una strategia di go-to-market per il lancio del suo prodotto."

🇪🇸Spanish → English

estrategia de entrada al mercado

Transliteration: estrategia de entrada al mercado

"La empresa desarrolló una estrategia de entrada al mercado para su nuevo servicio."

🇵🇹Portuguese → English

estratégia de entrada no mercado

Transliteration: estratégia de entrada no mercado

"A empresa criou uma estratégia de entrada no mercado para seu novo produto."

🇮🇳Hindi → English

बाजार में प्रवेश रणनीति

Transliteration: Bazaar mein pravesh rananiti

"कंपनी ने अपने नए उत्पाद के लिए बाजार में प्रवेश रणनीति विकसित की।"

🇨🇳Chinese → English

市场进入策略

Transliteration: shìchǎng jìnrù cèlüè

"公司为其新产品制定了市场进入策略。"

🇰🇷Korean → English

시장 진입 전략

Transliteration: sijang jinip jeongryak

"회사는 새로운 제품을 위한 시장 진입 전략을 개발했습니다."

🇯🇵Japanese → English

市場進出戦略

Transliteration: Shijō shinsutsu senryaku

"会社は新製品のための市場進出戦略を策定しました。"

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