Definition, Meaning & Synonyms

down-market

adjective

/ˈdaʊnˌmɑrkɪt/

Definition

Referring to a market segment or product that targets lower-income consumers or is positioned at a lower price point.

Examples

The store specializes in down-market clothing, making fashionable items accessible to everyone.
Despite being down-market, the restaurant maintains a loyal customer base due to its affordable prices.
Investors are looking at down-market properties as opportunities for future growth.

Meaning

The term ‘down-market’ is used to describe items or services that cater to a more budget-conscious audience, often offering simpler or less luxurious options compared to high-end products.