Definition, Meaning & Synonyms
down-market
adjective
/ˈdaʊnˌmɑrkɪt/
Definition
Referring to a market segment or product that targets lower-income consumers or is positioned at a lower price point.
Examples
- The store specializes in down-market clothing, making fashionable items accessible to everyone.
- Despite being down-market, the restaurant maintains a loyal customer base due to its affordable prices.
- Investors are looking at down-market properties as opportunities for future growth.
Meaning
The term ‘down-market’ is used to describe items or services that cater to a more budget-conscious audience, often offering simpler or less luxurious options compared to high-end products.
Synonyms
- budget-friendly
- economical
- low-cost
- affordable
