Definition, Meaning & Synonyms

differentiator

noun

/ˌdɪfərəkˈtʃieɪtər/

Definition

A differentiator is a factor or quality that distinguishes one thing from another.

Examples

Offering superior customer service is a key differentiator for our company.
The innovative design of the product serves as a differentiator in the market.
One major differentiator between the two brands is their commitment to sustainability.

Meaning

In business and marketing, a differentiator refers to characteristics or attributes that set a product, service, or brand apart from its competitors, making it unique and more appealing to customers.