Definition, Meaning & Synonyms
differentiator
noun
/ˌdɪfərəkˈtʃieɪtər/
Definition
A differentiator is a factor or quality that distinguishes one thing from another.
Examples
- Offering superior customer service is a key differentiator for our company.
- The innovative design of the product serves as a differentiator in the market.
- One major differentiator between the two brands is their commitment to sustainability.
Meaning
In business and marketing, a differentiator refers to characteristics or attributes that set a product, service, or brand apart from its competitors, making it unique and more appealing to customers.
Synonyms
- distinction
- singularity
- attribute
- identifier
- characteristic
