Definition, Meaning & Synonyms

demographics

noun

/ˌdɛməˈɡræfɪks/

Definition

Demographics refer to the statistical characteristics of a population, often used to understand different groups of people based on various factors.

Examples

The demographics of the city show a diverse population with various cultural backgrounds.
Businesses often study demographics to target their marketing strategies effectively.
Understanding demographics can help governments in planning public services.

Meaning

The term demographics encompasses the analysis of data related to a population’s size, density, distribution, and vital statistics, such as birth and death rates, as well as factors like age, gender, and ethnicity.