English Lexicon

Brand Identity

/brænd aɪˈdɛn.tə.ti/
nounCEFR C1 (Advanced)Top #4500 frequency
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Comprehensive Definitions & Senses

1 sense
As noun
  1. 1

    The visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds.

    "The company decided to redesign its brand-identity to appeal to a younger demographic."

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Linguistic Origin & Historical Etymology

The term combines 'brand', originating from Old Norse 'brandr' (to burn, marking livestock) via Middle English, with 'identity', derived from Late Latin 'identitas' (sameness), stemming from Latin 'idem'. Developed in the late 20th century within corporate marketing and design fields to describe the visible elements of a brand that identify and distinguish the brand in consumers' minds.

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