🇨🇳Chinese Source WordCode: ZH

电子营销

Pronunciation / Transliteration: diànzǐ yíngxiāo

🇬🇧 Direct English Meaning:
E-Marketing/iːˈmɑːrkɪtɪŋ/
nounCEFR B2 (Upper)Top #1500 frequency
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🇨🇳 Example Sentence in Chinese:

"电子营销在现代商业中变得越来越重要。"

Comprehensive Definitions & Senses

2 senses
As noun
  1. 1

    The practice of marketing products or services using digital channels, primarily on the internet.

    "Many companies are investing in e-marketing strategies to reach a broader audience online."
  2. 2

    A subset of digital marketing that focuses specifically on online promotional activities.

    "E-marketing includes email campaigns, social media advertising, and search engine optimization."

Thesaurus & Semantic Spectrum

Linguistic Origin & Historical Etymology

The term 'e-marketing' combines 'e' for electronic, derived from the Greek 'ēlektron' meaning 'amber' (historically associated with electricity), and 'marketing', which comes from the Latin 'mercatus' meaning 'market'. The term emerged in the late 1990s as businesses began to utilize the internet for promotional activities.

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