The word ‘logo’ comes from the Greek word ‘logos,’ which means ‘word,’ ‘speech,’ or ‘reason.’ In the context of branding and design, a logo serves as a visual representation of a brand’s identity. It encapsulates and communicates the essence of a company or organization in a simple graphic form.
Logos have evolved over time from mere symbols to complex representations that evoke emotions and convey messages. The connection to ‘logos’ reflects the idea that a logo is not just an image, but a significant word or concept that delivers meaning to the audience. Today, logos can take many forms including text-based designs, symbols, or a combination of both, all aiming to create a lasting impression in the minds of consumers.