Bill Clinton’s slogan during his 1992 presidential campaign was “It’s the economy, stupid.” This phrase encapsulated the focus of his campaign on economic issues, particularly the recession and unemployment that were affecting many Americans at the time.
This slogan was initially part of a strategy memo written by Clinton’s campaign advisor, James Carville. It served as a reminder to campaign staff to concentrate on the economy as the main issue that voters cared about. The effectiveness of the slogan helped to reinforce Clinton’s message and contributed significantly to his victory in the election.