Definition, Meaning & Synonyms

window-dressing

noun

/ˈwɪn.doʊ ˌdrɛs.ɪŋ/

Definition

The practice of presenting a false or misleading appearance to enhance the perception of an organization or product, often used in business or politics.

Examples

The company’s recent financial report was criticized as mere window-dressing to hide poor performance.
The new marketing campaign was viewed as little more than window-dressing, failing to address the underlying issues.

Meaning

Window-dressing refers to actions taken to make something look more attractive or favorable on the surface, often without improving its actual substance.