Definition, Meaning & Synonyms

window-dresser

noun
/ˈwɪndoʊ ˈdrɛsər/
Definition
A person who arranges and decorates the display windows of a retail store to attract customers.
Examples
  • The window-dresser transformed the dull shop front into a vibrant display for the spring collection.
  • During the holiday season, the talented window-dresser created a winter wonderland theme that drew in many customers.
Meaning
Window-dressers create appealing displays in storefronts to showcase products and entice shoppers to enter the store, often using artistic skills and marketing techniques.
Synonyms
  • visual merchandiser
  • display artist
  • merchandising designer