Definition, Meaning & Synonyms

win-back

verb

/ˈwɪn bæk/

Definition

To regain someone’s favor, support, or loyalty after a period of loss.

Examples

The company implemented a new strategy to win-back customers who had switched to competitors.
After their fallout, she worked hard to win-back her friend’s trust.
Marketing campaigns can help in win-back efforts by addressing previous complaints and offering incentives.

Meaning

Win-back refers to the process of re-establishing a relationship, often in a business or personal context, where trust or loyalty has been compromised.