Definition, Meaning & Synonyms

watchword

noun
/ˈwɒtʃwɜːd/
Definition
A watchword is a word or phrase that serves as a signal, motto, or principle that guides belief or behavior.
Examples
  • “Equality is the watchword of the movement, inspiring change across communities.”
  • “Her watchword is ‘integrity’, reminding her to act honestly in all situations.”
  • “In these challenging times, ‘perseverance’ has become the watchword for our team.”
Meaning
In a broader sense, a watchword can represent a key idea or theme that is used in discussions or actions rallying a group of people or within a specific context.
Synonyms
  • motto
  • slogan
  • mantra
  • credo
  • guiding principle