Definition, Meaning & Synonyms

walk-in traffic

noun

/ˈwɔːk ɪn ˈtræfɪk/

Definition

Walk-in traffic refers to the number of customers or visitors who enter a business or establishment without an appointment, typically as a result of passing by or being attracted by the location.

Examples

The new coffee shop experienced a boost in walk-in traffic after the grand opening.
Retail stores rely heavily on walk-in traffic during holiday seasons.

Meaning

It often indicates the level of spontaneous interest in a business, allowing for potential sales and engagement from those who might not have planned to visit beforehand.