Definition, Meaning & Synonyms

virtue-signalling

Noun

/ˈvɜːr.tʃuː ˈsɪɡ.nəlɪŋ/

Definition

The action or practice of expressing opinions or sentiments intended to demonstrate one’s good character or the moral correctness of a position on a particular issue.

Examples

Many people criticized the celebrity for virtue-signalling after she posted about environmental issues without changing her own behaviors.
He felt that the company’s marketing campaign was more about virtue-signalling than actually making a difference.

Meaning

Virtue-signalling often involves making a public display of one’s values or beliefs to gain approval from others or to enhance one’s social status, rather than to genuinely support the cause.