Definition, Meaning & Synonyms

vertical-retailer

Noun

/ˈvɜːrtɪkl ˈriːteɪlər/

Definition

A vertical retailer is a type of business that specializes in a narrow range of products and sells directly to consumers, often controlling the entire supply chain from production to retail.

Examples

Example 1: Zara is a well-known vertical retailer that designs, manufactures, and sells its own clothing.
Example 2: Companies like Apple operate as vertical retailers through their own stores, controlling both the product development and customer experience.

Meaning

Vertical retailers often focus on specific product categories, such as apparel, electronics, or home goods, allowing them to streamline operations and enhance customer experience.