Definition, Meaning & Synonyms
usp
noun
/ˈjuːˌɛsˈpiː/
Definition
Unique Selling Proposition
Examples
- “The company’s USP is its exceptional customer service that guarantees satisfaction.”
- “Identifying your USP can help you stand out in a crowded market.”
Meaning
A marketing concept that refers to the unique benefit that a product or service offers to its customers, distinguishing it from competitors.
Synonyms
- Unique Selling Point
- Point of Difference
- Competitive Advantage
