Definition, Meaning & Synonyms
undersell
verb
/ˌʌndərˈsɛl/
Definition
To sell a product or service at a lower price than competitors.
Examples
- Many retailers choose to undersell their products to attract budget-conscious shoppers.
- She decided to undersell her competitors to gain an advantage in the market.
- By underselling his services, he was able to build a strong customer base quickly.
Meaning
To offer goods or services at a reduced rate compared to other sellers, often to attract more customers.
Synonyms
- discount
- bargain
- undermine
- devalue
