Definition, Meaning & Synonyms
trade-down
verb
/treɪd daʊn/

Definition
To exchange something for a less expensive or lower quality item, often to save money.

Examples
- During the financial crisis, many families had to trade down to more affordable cars.
- She decided to trade down her luxury handbag for a simpler design that better fit her budget.

Meaning
The action of opting for a cheaper alternative or product in place of a more expensive option, usually when financial circumstances require such a decision.

Synonyms
- downgrade
- trade off
- substitute