Definition, Meaning & Synonyms

tough-sell

noun

/ˈtʌf ˌsɛl/

Definition

A situation or item that is difficult to sell or persuade others to accept.

Examples

Convincing investors to support the project proved to be a tough-sell due to its unconventional approach.
Marketing this new product was a tough-sell given the strong competition in the industry.
Despite its potential, the proposal was a tough-sell to the board members.

Meaning

The term ‘tough-sell’ is commonly used to describe something that faces significant resistance in the market or from audiences, indicating that it does not easily gain traction or approval.