Definition, Meaning & Synonyms
to-price-yourself-out-of-the-market
idiom
/tuː praɪs jʊrˈsɛlf aʊt ʌv ðə ˈmɑrkɪt/
Definition
To set prices so high that potential customers choose not to buy.
Examples
- If the company increases its prices too much, it might price itself out of the market.
- Many new restaurants fail because they price themselves out of the market with high menu items.
Meaning
This phrase is often used in business contexts to describe a situation where a product or service becomes too expensive, leading to a loss of customers.
Synonyms
- overprice
- exceed the market rate
- set unaffordable prices
