Definition, Meaning & Synonyms

title-sponsor

noun

/ˈtaɪtəl ˈspɒnsər/

Definition

A title-sponsor is a company or brand that financially supports an event or project in exchange for prominent advertising and branding opportunities, particularly having their name associated with the event or project title.

Examples

The marathon was proudly branded as the ‘XYZ Corporation Marathon’, where XYZ Corporation was the title-sponsor.
As a title-sponsor, the company received extensive media coverage during the event.

Meaning

The title-sponsor is the leading sponsor whose name appears in the title of the event or project, signifying their primary role in funding and promoting the initiative.